Balsamiq Press Info

If you're looking for logos and media assets, see our press and demo kit.

Interviews #

Talks & Video Interviews #

Do Worry, Be Happy! Keeping Sane as a Software CEO - 2010 Business of Software Conference

Transcript and more here

Guiding Principals for Running a Successful Little Startup - LessConf 2010
Video interview with
Peldi interviews John Nese of Soda Pop Stop at Business of Software 2011

Transcript and more here

Coding is the Easy Part! - Business of Software 2012

Transcript and more here

"Ask Me Anything" - MicroConf 2012

Balsamiq In The News #

Head over to the balsamiq_press Pinboard tag page for a full list of Balsamiq mentions in Twitter and the Blogosphere.

Press and Demo Kit#

Do you want to write about or demo Balsamiq?

Thanks so much, your help is much appreciated! :) We have some assets below that may be helpful.

First of all, if you purchased a plugin version, are a do-gooder, high school teacher, or plan to teach a UX Design class using Mockups, you may qualify for a free license. To find out if you qualify, read the terms for free licenses.

Assets #

Logos #

Here are some logos you can use. Click for bigger size or right-click and select Save Link As...:

For Print Use (CMYK)
For Screen Use (RGB)

For Print Use (CMYK)
For Screen Use (RGB)

Please read the official Balsamiq Mark Usage Guidelines. Download the EPS versions here:

#Application Icons

Screenshots #

The Mockups page has a bunch of screenshot of sample mockups you can use, created with Balsamiq Mockups.

Videos #

Here's our low-budget 3-minute demo video on YouTube. Scroll down for more videos below.

Company & Product Description #

Company Description

Balsamiq is the maker of Mockups, the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. We're a fast-growing, but small and personable company that competes on usability and service. We believe work should be fun, and that life is too short for bad software.

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Mockups Product Description

Balsamiq is the maker of Mockups, the rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, modify, and get honest feedback on. Mockups look like sketches, so stakeholders won't get distracted by little details, and can focus on what's important instead.

Mockups is available for the Desktop (Windows, Mac, Linux), as a hosted web service, or as a plugin for Confluence & JIRA.

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myBalsamiq Product Description

myBalsamiq is the cloud-based version of Mockups, the rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. myBalsamiq makes Mockups more powerful for teams with features for remote collaborative design including versioning and branching, web-accessible low-fi prototypes, project access levels, SSL, RSS, and email integration.

myBalsamiq comes with a free 30 day trial. Sign up here.

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Brochures #

We have a one-sheet brochure about Balsamiq and our Mockups products that might be a helpful leave-behind for demos.

For printing from your desktop printer use our Low Resolution PDF and for high resolution prints, use our Press-Quality PDF.

Videos #

We have a few videos that demonstrate Mockups and myBalsamiq that might be useful introductions to these products. You can view them on YouTube, or if you prefer, download the Quicktime files.

Talking Points #

Demo Talking Points: when talking about Mockups in front of a crowd, I would start by showing our short demo video, maybe with the volume turned off so that you can speak over it.

As for talking points, I would stress:

  • the app's speed, which approaches pen and paper. This is critical because the goal is to try many different things quickly. More expensive tools are also much more time-consuming, and when you spend time on something it's harder to throw it away and start over, which is often what's needed for creating the best possible user experience.
  • the low-fidelity look which encourages honest feedback: we call it "a look no-one is afraid to criticize". ;)
  • the fact that we update the application very often based on customer feedback (via GetSatisfaction).
  • the fact that new extensions are coming up all the time (Napkee for instance, which turns your mockups into html/css prototypes). You could also show Mockups To Go, our user-contributed collection of ready-to-use UI components and design patterns.
  • the fact that we're a small company made of down-to-earth, good people who truly care for our customers' success and who take pride in providing legendary customer service. We are also doing great financially and we're in it for the long haul, we won't sell out or go bust any time soon.

Once you fire up the application, I would show these features: hiding the UI Library and using Quick Add instead, showing how easy it is to add data to a Data Grid (including checkboxes, toggling the scrollbar with one click), our use of progressive disclosure when resizing a large selection (the size in pixels shows up only when you need it) or by typing "lorem" into a Paragraph of Text control. Then, to show that the tool is deeper than it looks, I would import an image (make sure you show the "Sketch it!" feature) and show the Icon Library.

A personal story is also always very powerful, so if Mockups saved you some time or helped you think through a UI recently perhaps I would definitely talk about it.

Good luck with your demo, let us know how it went! :)