The corner bistro you'll be returning to for years.

Small Company

A cozy restaurant on the Web


We're in this for the long haul

Privately Owned

Sorry, we're not for sale

Genuinely Caring

We're good people

Clear Focus

We bite off what we can chew

Contagious Passion

We absolutely love this

Life’s too short for bad software!

Contact us, we’re friendly people#

Support Hours Weekdays, 9-5 PT and CET (details)
Technical Support Support Portal ← Try this first!

Tel: +1 (844) 422-5726 (toll-free)
Tel: +1 (415) 805-3911 (from abroad)
Sales Support Sales and Licensing FAQs ← Try this first!

Tel: +1 (415) 367-3531

Lost your License Key? Retrieve it here!
Need a formal invoice? Retrieve it here!
Post Balsamiq Studios, LLC
PO Box 1138
Sacramento, CA 95812

The Team#

Giacomo “Peldi” Guilizzoni

Founder and CEO


You can read about Peldi in these interviews, in this blog post about his story or listen to some of his talks.

Marco Botton

Super-duper Coder


Marco is leading the development of the next generation of Mockups. Stay tuned for exciting updates from him!

Valerie Liberty

Head Chef, Wow! Division


Valerie helps with sales inquiries, support questions and is the queen of our phone lines. She’s also our resident chef!

Luis Arias

Web Programmer Extraordinaire


Luis is our devops guru: Java, Grails, Linux server administration, he can do it all. He’s the lead developer of myBalsamiq, our web app.

Mike Angeles



Mike is our User Experience guy: Product Manager, Interface Designer, Front End Developer, Webmaster, AV cart pusher, and of course, the Konigi guy.

Natalie Gould

CFO & Wow! Division


Natalie is the master bean-counter, in charge of keeping our finances healthy and our sales processes über-efficient.

Paolo Ottanà

All-around Coder


Paolo is able to work on anything you throw at him. Right now he's splitting his time between the next generation of Mockups and myBalsamiq.

Joy McCrea

COO, Balsamiq Studios LLC


Joy makes sure our distributed team is well taken care of: payroll, benefits, taxes, accounting, dealing with the bank, donating our software — she does it all!

Florian Brauer

Developer in Testing


Florian helps us maintain high quality by writing automated tests and supporting our customers.

Leon Barnard

Designer and Writer


Leon is all about documentation, UX design, and helping our customers be awesome.

Anna Mariotti

Virtual Office Manager, Balsamiq SRL


Anna makes sure our Italian company runs smoothly. Purchasing, filing, accounting, payroll, and more! She also handles sales support for our European customers.

Michele Orsini

Senior Developer


Michele is a passionate developer, now focusing on the next generation of Mockups.

Andrea Serra

Senior Developer


Andrea is a client-side developer working on Mockups and myBalsamiq.

Salvatore Cammarata

Senior Developer


Sax is in charge of our plugin development and integration strategy.

Francesca Fabbri

Community Manager


Francesca keeps our community happy and informed by sharing company news and useful resources she finds across the Web.

Agnese Sgarbi



Agnese is "The Queen of Controls", improving our 76 UI control widgets, one Pivotal story at the time.

Brendan Saricks

Customer Champion


Brendan is our US-based Customer Champion, in charge of making sure every customer request is heard and properly considered.

Virgin Pereira

Customer Champion


Virgin is our EU-based Customer Champion. He too makes sure our customers are heard and taken good care of! :)

Stefano Brilli

Software Engineer


Stefano is a developer working on Mockups, both current and next-gen.

Aramis B.V. (External Partner)

Software Development


Aramis B.V., owned by Stefano Masini, is a Dutch software development company that helps us go really fast! :)

Why does Balsamiq exist?

Since we started in 2008, our goal is to help people create software and websites that are easier to use. We do this by providing software tools, teaching people about UX, and by building a long-lasting company. We like to compete on usability and customer service. We’re good people, and we care.

What tools does Balsamiq offer to help rid the world of bad software?#

We have one tool called Balsamiq Mockups, which we support passionately and which has a big community around it.

What is Balsamiq Mockups?#

Balsamiq Mockups is a small graphical tool to sketch out user interfaces, for websites and web / desktop / mobile applications.

We focus on the ideation phase, providing you with a clean tool that lets you get in the flow and stay focussed on structure rather than colors and icons. Mockups provides enough interactivity to replace prototypes most of the time, and makes it easy to collaborate and get feedback on your wireframes.

Mockups is sold as a Desktop application, a web application and as a plugin to different wikis and bug trackers (compare all versions). You can try it out for free on our website, or download a free trial. You can also easily access a pre-release version or older versions.

How is Balsamiq Mockups supported passionately?#

We are spread across the globe to provide fast response times.

We have extensive docs, we improve the software with frequent new releases and we provide support via multiple channels. You can find beginner-to-expert tutorials and documentation on our support website, as well as pointers to books about Mockups.

You can keep up with our updates via the release announcements on our Product blog. If you need help, you can reach us in many different ways.

The Balsamiq Mockups community#

Mockups is the gold standard in low-cost wireframing tools these days (ask anyone). Here’s a huge list of press mentions and web reviews. There is a large community of passionate users who are willing to help each other on our forums.

Software developers have created tools that integrate with Balsamiq Mockups, extending it in different ways like adding export to HTML/CSS/JS etc. You can also find a large number of community-contributed, ready-to-use stencils and controls for all your wireframing needs at Mockups to Go.

If you are a Mockups expert looking for work, you can look at these job offers. If instead you are looking for someone to help you with your wireframing needs, here’s a list of freelancers who know how to use Mockups well. You can also follow the balsamiq_jobs pinboard bookmark list.

How does Balsamiq teach me about UX?#

We partnered with UX guru and author Theresa Neil to create, where you can learn the basics of user experience design with an easy process to follow, and pointers for where to learn more. If you are working with a client who doesn’t understand the value of wireframes, you can send them this little page.

We also have a Balsamiq UX blog, where we talk about the user experience for our products, showing what we’re thinking and how we’re evolving.

To help you get inspired, we link to inspireUX and Little Big Details directly in the application’s Help menu. We interview Balsamiq power-users in the Balsamiq Champions blog, and have published a free ebook called Balsamiq Success Stories. We also raffle free tickets to UX-related conferences to our community often. Last but not least, we provide examples of software we love, via the the "zenware" page.

We try to do our part to foster a vibrant UX community by sponsoring websites, conferences and events, providing a free integration with, and more. We also try to be very upfront about our position in the competitive wireframing / prototyping software tool space. We maintain a list of wireframing tools on twitter and wrote a helpful page to help you choose the right product for you.

Who’s behind Balsamiq?#

We are trying to build a company we’d like to do business with ourselves. We aim to be a company that’s human, respectful, transparent, inclusive, socially and environmentally conscious, and a good citizen of the world and the Web.

We try to be approachable via a clear website, with lots of way to contact us or get self-service help (like for lost License Keys or invoices).

We have been an example of transparency since the beginning, via our team blog and numerous interviews and talks.

We try to be a fun company to deal with: we don’t take ourselves too seriously, we provide fun items in our swag stores, we even give you ideas for what to make for dinner!

We are a solid, independent little software company. We started in 2008 as a one-man-shop, and have been growing organically ever since. We have lots and lots of customers. We are both extremely profitable and fiscally conservative. We turn away external investors every week and have turned down serious, multi-million-dollar acquisition offers, because we believe it’s the right thing for us and for our community. We want to stick around and be here for you, simple as that.

We have clear EULAs & Terms of Use policies, lots of clear sales-related FAQs and are PCI compliant. We are friendly to the press, considered thought leaders in our field, and often copied by others, which we find flattering. We are well established in the UX software market, with big partners (Google, Atlassian) and with good relationships with big software resellers.

How is Balsamiq trying to be a good citizen?#

First of all, we treat our own people VERY well. We always try to give each person their ideal job. We have few, clear and progressive company policies, and our jobs page tries to set the right expectations.

We also do our best to treat our customers well. In fact, it’s something we explicitly compete on since day one. We offer clear and affordable pricing for our tools, as well as trial versions and a usable web demo used by thousands for free every day. We also have very generous "free Balsamiq" programs for classrooms, open source projects and do-gooders in general.

We always include the community in the design and testing of new features, and thank them for their help when those features are released (of course). We reply to every email / tweet / facebook message, and try to never write to our customers unless it’s absolutely necessary (we hate spam and consider their Inbox sacred).

We try to be a good citizen in our competitive marketplace, never speaking ill of competitors, clones or software pirates. We also open source parts of our software, when we can.

Last but not least, we give back to our local communities with a very generous company donation policy. In short, we’re good people, and we care.

Why "Balsamiq"?#

Balsamic vinegar, the high-end, aged for 25+ year kind, has a lot in common with what we want our software to be: rich, smooth, pleasurable, expensive. OK our software is actually very affordable but we still want it to feel like a treat! :)

Like a fine balsamic vinegar, our software can add flavor to something else (in our case wikis and bug trackers), requires craftmanship and is made in Italy!

Question for you: what else should we do to help rid the world of bad software?

Got an idea for something else we could do? Let us know at, we can’t wait to hear it!