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Email to Advisors for “About Us” Page

Here's another email I sent this week, asking for help. This time I wanted my advisors to send me a little blurb for my "about us" page, along with a picture. Here's the email template I wrote. I decided to send it individually to each advisor, and personalized it a bit with their name and an introductory sentence as well as a customized greeting.

Here's the email:

Hi ####.

So I am getting ready to go live with the Balsamiq's website and I want to make sure there are no "todo"s in there. One thing that I would like to have on this page is a list of my advisors, to enhance my credibility as someone you'd buy software from. If you scroll down a bit you'll see the place holders I put there for now.

First of all, would you like to be included in the list? I really don't want to pressure you into it in any way, I understand the value of privacy, especially when it comes to the Internet. So if you'd rather not be on the list just say "I'll pass" and I totally understand, I would still like to ping you for your advice "behind the scenes" once in a while. And if you don't have time for that either, again, I totally understand, just say the word.

If you do want to be included, I think it could be a little source of advertisement for you and maybe your company, if you're into that. I'm happy to link to whatever site you'd like me to as part of your "blurb".

As for the blurb, this is the structure I'm going for:
- a small square picture (facebook profile style)
- full name
- job title and company
- company link
- something about you, in 3rd person. Basically say that you are awesome and why.
- ideally, something about what you are helping me and why. I think this would make it much more personal and powerful of a message rather than me saying "she helps me with this and that".

What do you think? I'm going for a pretty informal tone and "the shorter the better" since it's for the web, so hopefully it won't be too much effort.

If you have any questions let me know, and thank you.

There it is, feel free to use this as a template if you need to, and let me know if it helps you!

Peldi for the Balsamiq Team

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