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Making RSS Work for Your Micro-Isv

I just love RSS. I can't remember what life was like before it. I get all my news that way, via Google Reader on my iGoogle home page.

I thought I'd share how I use it to keep my finger on the pulse with "all things Balsamiq" on the web.

Here's what I follow under the "balsamiq" tag (the links below go to the pages where the feeds come from, not the feeds themselves):

So whenever someone writes about balsamiq or contacts one of balsamiq's online persona's pages, it shows up on my iGoogle home page within minutes.

This allows me to know how my brand/product is perceived and most importantly provide customer service within seconds, no matter how people decide to publish their opinion about my company (web sites, blogs, news articles, twitter or Facebook).

Anything else you can think of that I should be tracking via RSS?

Peldi for the Balsamiq Team

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Comments (2)

  1. Pingback: Balsamiq Company Blog

  2. Peldi,
    Thanks for writing this up. I just launched my startup and am using these tips to track the pulse of the market I’m in. The only suggestion I’d make is to look at Yahoo Pipes. I’m using it to combine several Twitter search feeds, remove duplicates, and then remove comments, keywords, and authors I want to ignore (such as myself). I find it’s a subtle but nice improvement.