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February 5th, 2009

A Picture is Worth a Thousand Words: Cool Tool for Screen Layout Mockups

"It only took me a few minutes to mock up a pretty reasonable approximation of a SharePoint page layout with no training or documentation – which means this product is really easy to use."

By Peldi
February 5th, 2009

Sarah Allen joins Balsamiq's Board of Advisers

Sometimes I wonder what I did to get so lucky in life. This is one of those moments. Sarah Allen has agreed to join Balsamiq's already star-studded Board of Advisers. Who is Sarah Allen? I am frankly very surprised...

By Peldi
February 1st, 2009

Mockups for JIRA now integrates with GreenHopper

JAN 2010 UPDATE: The information on this blog post is no longer accurate. As far as we know, GreenHopper is no longer extensible. Please contact Atlassian Support about this if you have any questions. Peldi I am extremely pleased...

By Peldi
February 1st, 2009

Near-Real-Time Collaboration with Mockups and DropBox

APRIL 2018: Heads up, the information in this article is out of date. Hi all. I am excited about this week's update because it enables powerful new collaboration capabilities in Mockups for Desktop without compromising the simplicity of the...

By Peldi
January 29th, 2009

Confluence Team Hosted, now with Mockups!

Looking for a best-of-breed, highly usable hosted wiki for your team or company? Well, now you have one more reason to choose Confluence Team Hosted, Atlassian's online version of their excellent enterprise wiki product: effective immediately, all Confluence Team...

By Peldi
January 24th, 2009

Text Formatting, Flickr Integration and More!

Hi all. Today's free weekly update to Balsamiq Mockups is a big one: added support for rich text editing with the _italic_, [link] and *bold* characters. Full details on this blog post. I reworked and finally switched on Flickr...

By Peldi
January 21st, 2009

_italic_, [links] and *bold*!

Hi there. I just finished coding a new feature which I think you may like. You can now use the following notation to format only certain parts of your control's text: for italic, use _this notation_ for a link,...

By Peldi
January 17th, 2009

Introducing "Mockups To Go"

I am extremely happy to announce today the immediate availability of "Mockups To Go" (, a user-contributed collection of ready-to-use UI components and design patterns built using Balsamiq Mockups. The idea for the community server came from Michael Bourque,...

By Peldi
January 15th, 2009

Look ma', I'm in the paper!

Today's edition of Il Sole 24 Ore, one of Italy's major newspapers - think "Italian Financial Times" - published an article about Balsamiq and yours truly (click on the image for a bigger version). Printed newspapers might be dying,...

By Peldi
January 11th, 2009

Work on Stuff that Matters

I was going to simply ReTweet this but I wanted to add a couple of thoughts and they wouldn't have fit in 140 characters. Here's the tweet by @timoreilly: "New blog post: Work on Stuff that Matters: First Principles...

By Peldi
January 11th, 2009

First 1.5 Weekly Relese of 2009!

Hi there. I didn't do a weekly release last week because I didn't have much to put in and no-one would have noticed anyways. Today, the new build brings us: The ability to hide Mockups on the mac with...

By Peldi
January 7th, 2009

Uncommon (i.e. Very Valuable) Startup Advice From Dharmesh Shah

Dharmesh Shah is one of those names that keeps coming up for me. In the startup/entrepeneurship books I read, in the blogs I follow, on Twitter...and his quotes are usually very smart and to the point. Foolishly, I never...

By Peldi
January 3rd, 2009

Balsamiq Roadmap for 2009

This is part two of a two-part post about what happened in 2008 and my plans for 2009. So 2008 was great, no, it was beyond great. I quit my job, moved to Italy and started Balsamiq Studios LLC,...

By Peldi
January 3rd, 2009

A look back at 2008

This is part one of a two-part post about what happened in 2008 and my plans for 2009. First, a few numbers about 2008: days in business: 196 - that's 6 months and 13 days, or 28 weeks. See...

By Peldi
December 28th, 2008

1.5 Weekly Release: what's new this week

I am starting to batch updates and releasing once a week (Sunday morning, Italian time). I used to "fix it an release it" but now that the product is more mature I feel that "slowing down" to a weekly...

By Peldi
December 19th, 2008

New Release: Balsamiq Mockups 1.5

I am extremely pleased to announce the immediate availability of Balsamiq Mockups version 1.5. This is a FREE upgrade for all Mockups versions. Download links: Mockups for Desktop, for Confluence, for JIRA and for XWiki. You can also try...

By Peldi
December 17th, 2008

Mockups 1.5 is on the Way, it's Screencasting Time!

Hi there, just a quick update. I have been heads down coding and bug-fixing in order to get Mockups 1.5 out the door. I feel extremely close, hopefully I'll be able to launch by the end of the week....

By Peldi
November 26th, 2008

Why I love Atlassian, an inspirational video

Hi there. Atlassian once again manages to impress me and make me proud to be affiliated with them. This is one of the best recruiting tools I have ever seen. This totally fired me up, I truly hope to...

By Peldi
November 25th, 2008

Looking for Good Flex Developers To Recommend

I constantly get asked if I know any good Flex developers, and I am tired of answering "I wish!" 🙂 So if you do Flex development, please fill in the form below so that I can send some work...

By Peldi
November 14th, 2008

Man Writes Software, Blogs About it, Makes $100k in 5 Months

“We love this story. Back in July we wrote about the inspiring experience of Peldi Guilizzoni, a lone software developer who'd built a web design mock-up tool called Balsamiq and who was opening up his financial records on his...

By Peldi
November 14th, 2008

Hit $100,000 in revenue, time to start looking up

I feel a bit sheepish posting this since I don't want to come across as bragging, but a promise is a promise, so here it goes... I just recently surpassed $100,000 of revenue. Balsamiq has been in business for...

By Peldi
November 13th, 2008

Introducing Mariah, Balsamiq's Better Half

Hi there. I am very pleased to introduce to you my wife and best friend Mariah. She has been the hand behind all of the UI controls in Balsamiq Mockups, not to mention an incredible "support group of one"...

By Peldi
November 7th, 2008

AtlasCamp, Podcast, Linked Mockups, yay!

Hi there. It was a long day yesterday, with Lufthansa reminding me about how bad airplane food can be. 🙁 It's good to be back in the Bay Area, even for just a few days. It's a strange feeling,...

By Peldi
November 5th, 2008

Off to AtlasCamp!

Hi there. Just a quick note to tell you that I'll be at AtlasCamp, Atlassian's first developer conference, from tomorrow (thu Nov 6th) until Monday night (Nov 10th). I am pretty sure there'll be Internet access while I'm there,...

By Peldi
October 31st, 2008

Balsamiq Mockups: Deliberately Not Slick

"The drawing style is deliberately sloppy: rough lines, semi-handwritten text, even the ability to add scratch-out lines over part of an interface that you want to cross out. This is actually just what I want for a prototyping tool"

By Peldi
October 24th, 2008

10 Inspirational “How I Did It” Stories

"This is the story of how a young coder from Italy, who was until fairly recently working at Adobe, quit his job to launch Balsamiq."

By Peldi
October 20th, 2008

Looking for Mockups 1.5 testers

Hi there, I am approaching release quality for Mockups 1.5, and am looking for volunteers to test the pre-release version. If you are interested, simply go to the Next Release Preview page and download the Desktop version or try...

By Peldi
October 19th, 2008

My thoughts on software piracy

A fellow software entrepreneur emailed me today with this question: My question is, as I am trying to get an application of mine built in AIR, and it is commercial software, with features disabled that I want enabled after...

By Peldi
October 17th, 2008

Some Excellent ISV Advice from Jason Fried

This is so the video below...I could have given the exact same talk! OK, probably a lot less eloquently, but I am amazed at how closely what Jason Fried says maps to my thoughts about software and Balsamiq....

By Peldi
October 16th, 2008

"Minor Edit" support in Mockups for Confluence

Spurred by a customer's email, I have made the following enhancement to Mockups for Confluence today. The problem is that when people create and edit UI mockups in Confluence, they often make many small edits in rapid successions as...

By Peldi
October 16th, 2008

One more way to get Mockups for Desktop for FREE

Hi there, I have done this with a few people already and it's worked out so well that I have decided to make it a policy: starting today... If you are willing to demo Mockups to an audience of...

By Peldi
October 14th, 2008

Personal: What's your story? Why start Balsamiq?

The following is a story that I told many people already, but didn't think was interesting enough to put on my blog until a certain Tamales Princess I know practically forced me to write to 😉 so here it...

By Peldi
October 9th, 2008

Balsamiq Mockups Page on Facebook

Hi there, just a quick note to let you know that I just created a Balsamiq page on Facebook. Become a fan and meet other people who like Mockups as much as you do! 🙂

By Peldi
October 7th, 2008

New Product: Mockups for JIRA Personal

I know I know, it might not be the smartest thing to release a new product every day, but I'm too excited to sit on this one. The news: if you are running a free JIRA 3.13 Personal License,...

By Peldi
October 5th, 2008

New product: Balsamiq Mockups for XWiki

Hi there. Less than a month since shipping Mockups for JIRA, I have some more exciting news to share. In case you didn't know, XWiki ( is both a generic platform for developing collaborative applications using the wiki paradigm...

By Peldi
October 2nd, 2008

A small enhancement: Background Transparency

Hey there. Just a quick post to show a new little enhancement I just added. You can now set the transparency level of the background color for the Tree, the TextArea and most importantly the Canvas/Rectangle control. This is...

By Peldi
October 1st, 2008

500 customers!

I just sold a license to my 500th customer! That's a much bigger number that I expected to reach in such a short time (it's been less than 3 and 1/2 months since I launched), but so far I...

By Peldi
September 25th, 2008

8 Desktop Applications I couldn't live without

I should really be doing something else right now, but I wanted to get this out. I think it'd be fair to say that I use "the cloud" and web apps more than anyone I know. Still, there are...

By Peldi
September 24th, 2008

Added 7 New Icons


By Peldi
September 19th, 2008

Little updates here and there

Hi there, sorry for not blogging for a while (a whole 10 days!), but I've been pretty busy with both Balsamiq work and life in general: after 3 months "on vacation" traveling around Italy, real life is starting here...

By Peldi
September 9th, 2008

Mockups For JIRA: now shipping!

I am thrilled to announce the immediate availability of Balsamiq Mockups for JIRA, the latest version of Balsamiq Mockups. You can download it, test it and if you wish, buy it for just $799. Quick and dirty Screencast I...

By Peldi
August 31st, 2008

Another small improvement: Selection in Menu and Tree

Hey there, the title pretty much says it all, but here's a picture too: 🙂 I also fixed a bug with Mockups not showing up on startup when you used it on a secondary monitor and don't have it...

By Peldi

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