Search Engine Optimization? Check! :)
I am extremely happy to report that Balsamiq.com turns up as the coveted #2 spot for Google searches for "web office plugins", which is exactly the space I am trying to play in.
This is remarkable considering I am not even officially launched yet and have barely any links pointing to my site. The beauty of picking a niche that's just starting to form I guess... 🙂
I still don't show up under "Confluence Plugin" or "JIRA Plugin" or "UI Mockup Software", but there's time for that.