$$ tag for Twitter ads? I want to pay for Twitter!
I love Twitter and can't remember life before it. It's a whole new channel of communication, with its own dynamics and conventions. I like how it fits nicely between instant messaging and blogging, and I hope one day it will be as pervasive as the phone.
I basically have an RSS feed of a Twitter search result page for some keywords related to my product (here it is), and when someone tweets something relevant, and I feel that my tool might help them, I tweet back with a link.
The problem is that my "direct advertising tweets" don't look any different from my other tweets.
So, starting today, when I tweet back for business I will start my direct advertising tweets with $$, to clearly denote that the tweet is an ad. For example:
@foobar $$ here's my prototyping tool: http://is.gd/NmM
I'm putting the $$ after the @username to keep with the current conventions.
Not only, I am ready to pay Twitter a dollar for each of my tweets that starts with $$ - Evan, just store my credit card info and charge me once a month, that'll be fine.
Yes, I could easily "cheat the system" and save money by not putting the $$ signs at the beginning of my tweets, but if this convention takes off people who advertise without it will be treated as spammers. In other words, it's the honor system coupled with karma points. In the interest of keeping a good reputation for my company, I'll pay each time.
Plus, the fact that each $$ tweet costs a dollar will refrain me from sending too many ads and focus on the ones that I feel will be more effective, which means that users will only get a tweet for me if I really think my tool will help them. I guess what I'm trying to say is that, as a consumer, I would love to be advertised to this way.
Sure big companies might start spending big money and ad-tweet lots of people, but I'm sure Twitter clients could be set up to ignore $$-tweets, or only the ones from certain people/companies.
What do you think? Will you start using $$ for your advertising Tweets too? Is there already a convention for this and I totally missed it? 🙂
[UPDATE #1: I love guruz's suggestion below of 1/2 of my dollar going to the $$-tweet recipient. Brilliant!]
[UPDATE #2: someone suggested setting up a separate account for $$-tweets, so that people who follow all @ replies don't get spammed with them. I think it's a great idea, so I am now going to use @balsamiqads for $$-tweets].