The Psychology of UI Design > 2.1 What Is Cognitive Load and Why It Matters

2.1 What Is Cognitive Load and Why It Matters


Every item we add to an interface increases cognitive load and reduces the chances users can see and process more essential elements. That can be devastating for conversion rate optimization and site usability.

But this is not just about users missing essential screen elements. Cognitive load impacts how users feel about a website too.

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Paul BoagBy Paul Boag
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