The Psychology of UI Design > 1.1 How the Brain Works

1.1 How the Brain Works

We are not nearly as much the rational, intellectual beings that we like to believe. In truth, much of our thought processes are still driven by our evolutionary roots, which greatly impacts our behavior even in today's modern world.


This video is included with any Balsamiq Cloud user account.

Log In or Sign Up to get access.


Paul BoagBy Paul Boag
Got questions or feedback? Email