The Psychology of UI Design > 1.5 Focusing on a Problem to Solve

1.5 Focusing on a Problem to Solve


What need does your product or service meet?

On one level we must know the underlying need we are meeting with our product or service. On another level, we must understand the needs a user has in their decision-making process. What answers are they seeking about our product or service and what steps do they need to take to decide?

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Paul BoagBy Paul Boag
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