3.3 The Under Appreciated Role of Appreciation
Most consumers feel under-appreciated by companies. Sure, they will sign up for a newsletter to get something from it, but they know it benefits the company more than them. That provides an opportunity to surprise and delight people by giving them something extra in return.
- 3.2 Positioning Your Offering in a Positive Light
- 3.4 Why and How You Should Seek to Reduce Risk