The Psychology of UI Design > 3.7 Create a Sense of Belonging

3.7 Create a Sense of Belonging


Trust might be hard to earn, but it is incredibly valuable when achieved. That is because we are more open to requests from those we trust.

That raises the question about the kind of things that can shape people’s impression of our companies and in particular whether they are willing to trust us.

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Paul BoagBy Paul Boag
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