The Psychology of UI Design > 3.1 The Dangers of Persuasion

3.1 The Dangers of Persuasion

Whether we are aware of it or not, we have all encountered dark patterns. They are user interface elements that have been carefully crafted to trick users into doing things they might not otherwise do, like adding insurance to an order or signing up for reoccurring billing. Learn about the cost of dark patterns.


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Paul BoagBy Paul Boag
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