3.5 The Power of Social Proof
Human beings are social animals. We operate as part of complex communities and have flourished because of our ability to cooperate with others.
This success has led us to place considerable value on the behavior of others and conforming with the perceived norm, which has resulted in powerful social triggers that dictate our response.
- 3.4 Why and How You Should Seek to Reduce Risk
- 3.6 Why and How to Gain the Trust of Users