The Psychology of UI Design > 3.5 The Power of Social Proof

3.5 The Power of Social Proof


Human beings are social animals. We operate as part of complex communities and have flourished because of our ability to cooperate with others.

This success has led us to place considerable value on the behavior of others and conforming with the perceived norm, which has resulted in powerful social triggers that dictate our response.

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Paul BoagBy Paul Boag
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