First Impressions > [E-Commerce] [E-Commerce]

The toughest part about e-commerce sites is answering the question "why should I buy from you instead of someone else?" This week Paul reviews, an e-commerce site that sells socks. He covers the payment and checkout experience, pre-empting customer concerns, aspirational imagery and the ubiquity and value of social sharing buttons.

Paul BoagBy Paul Boag
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