Toggle navigation


Eat MTL is an app idea that would connect farmer's market vendors and small grocery stores around Montreal with customers to educate them about seasonal produce and recipes.

After struggling with an early concept, Tracey and her daughter created a fantastic Persona and Journey Map spreadsheet and site map to help facilitate the wireframing session.

In the first video, we review their extensive research and use it to define the UI design direction and flesh out a concept for the welcome screen.

In the second video, we create the interior list and detail pages, demonstrating how overview and detail UI templates can be reused across categories.

By Leon Barnard
Got questions or feedback? Email