Arielle Johncox
Head of Marketing & CX @ Balsamiq
I'm the Head of Marketing & Customer Experience at Balsamiq, the original low-fidelity wireframing tool for product teams. Over the last 10+ years, I’ve worked across high-growth startups, fintech, agencies, and mission-driven orgs to build go-to-market engines, shape product narratives, and create strategic systems that lead to better user experiences.
My superpower is aligning brand, product, and customer insight to help teams get unstuck and build the right thing faster. I’m especially interested in what makes great products take off—and how teams stay aligned as they scale.
I hold an MBA with concentrations in marketing, strategy & innovation, and organizational behavior.
❤️ Most loved
Wireframe critique GPT: Your new UI design best friend
AI‑Powered Product Design: How to Support Async Devs
Discover Balsamiq’s approach to AI-powered product design with a custom GPT that supports developers and speeds decision-making across time zones.
How to make AI work for lean product teams
Discover practical strategies for AI adoption at work—helping lean product teams turn custom GPTs into trusted collaborators that boost clarity, speed, and impact.
Wireframe critique GPT: Your new UI design best friend
Instant design feedback, no meetings: Learn how a custom wireframe critique GPT can help your product team move faster.
5 Custom GPTs that actually think like your product team
Learn how lean product teams can use custom GPTs to scale expertise, make faster decisions, and improve design decisions—with practical examples and how-tos.
Is Canva good for wireframing?
Wondering if Canva is good for wireframing? Learn why low-fidelity tools like Balsamiq are better suited for clear, fast, and collaborative product thinking.
The future of Balsamiq for Desktop
The future of Balsamiq is Cloud! Sales of our legacy product, Balsamiq for Desktop will stop on December 31, 2026. Learn what that means for you.
6 Miro alternatives for wireframing and visual collaboration
Miro too cluttered? Not meeting your team’s needs anymore? Discover 6 Miro alternatives built for faster decision-making, lean teams, and focused product work.
5 Figma alternatives for wireframing & UI design (2025 Guide)
Figma too complex or pricey? Explore 5 Figma alternatives for early-stage design, wireframing, and faster workflows.
Q1 2025: Balsamiq product updates
See what’s new in Balsamiq: a 5-project plan, UI facelift, and templates designed to help you wireframe faster.
Balsamiq's next chapter: A fresh new look for a well-loved tool
Launching a new brand, a new website, and a new UI for our wireframing tool! A design update that doesn’t change our focus: speed and clarity for product teams.
Looking back at Balsamiq's 2024
In 2024 we pruned to grow, we focused on clarity, and we adapted to embrace data analysis. Read about all the improvements and new features, too!
Q4 2024: Balsamiq product updates
See what’s new in Balsamiq: new dashboard, data, and Tailwind inspired UI controls.
Q3 2024: Balsamiq product updates
See what’s new in Balsamiq: the Sketch wireframe style, simplified symbol editing, and more—all built for early-stage product work.
July 2024 release: New pricing plans and workflow updates
What’s new in Balsamiq: we updated the onboarding by adding user segmentation questions, redesigned the project navigation, and added new pricing and plans.
Where in the world is Balsamiq?
We have people in the USA (in California and Illinois), and Europe. This allows us to provide top-notch customer support and gives us a diverse and global culture.
Looking back at Balsamiq’s 2023
A detailed recap of what we did in 2023 and a peek into our plans for 2024.
Looking back at Balsamiq’s 2022
We've changed a lot in the last year! Here's our traditional recap of what we did in 2022 and our plans for 2023.
Welcome Jonathan Race, business manager, and Arielle Kimbarovsky, head of marketing
The Balsamiq team is growing! Join us in welcoming two new team members, JR and Arielle, in new roles.