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The corner bistro you'll be returning to for years.

Small Company

A cozy restaurant on the Web


We're in this for the long haul

Privately Owned

Sorry, we're not for sale

Genuinely Caring

We're good people

Clear Focus

We bite off what we can chew

Contagious Passion

We absolutely love this

Balsamiq Team

Life’s too short for bad software!

Contact Us, We're Friendly People

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Phone Tel: +1 (844) 662-5877 (toll-free)
Tel: +1 (415) 367-3531 (from outside the US)
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Post Balsamiq Studios, LLC
PO Box 1138
Sacramento, CA 95812

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Meet The Team

At Balsamiq we call ourselves balsamíci, which is balsamiq + amici (friends in Italian) squished together. Get to know us!

Why does Balsamiq exist?

Since we started in 2008, our goal is to help people create software and websites that are easier to use. We do this by providing software tools, teaching UI Design to non-designers, and by building a long-lasting company. We like to compete on usability and customer service. We’re good people, and we care.

What tools does Balsamiq offer to help rid the world of bad software?

We have one tool called Balsamiq Wireframes, which we support passionately and which has a big community around it.

What is Balsamiq Wireframes?

Balsamiq Wireframes is a small graphical tool to sketch out user interfaces, for websites and web / desktop / mobile applications.

We focus on the ideation phase, providing you with a clean tool that lets you get in the flow and stay focused on structure rather than colors and icons. Wireframes provides enough interactivity to replace prototypes most of the time, and makes it easy to collaborate and get feedback on your wireframes.

Wireframes is sold as a web application (Balsamiq Cloud), a Desktop application, and integrated with different wikis and bug trackers (compare all versions). You can try out Balsamiq Cloud for free, or download a free desktop trial. You can also easily access older versions.

Balsamiq Wireframes

How are Balsamiq customers supported passionately?

Balsamiq Employees Map

We are spread across the globe to provide fast response times.

We have extensive docs, we improve the software with frequent new releases and we provide support via multiple channels. You can find beginner-to-expert tutorials and documentation on our support page.

You can keep up with our updates via the release announcements on our company news. If you need help, you can reach us in many different ways.

The Balsamiq community

Wireframes is the gold standard in low-cost wireframing tools (ask anyone). There is a large community of passionate users who are willing to help each other on our forums.

You can find a large number of community-contributed, ready-to-use stencils and controls for all your wireframing needs at Wireframes to Go.

If you are a Balsamiq expert looking for work, you can look at these job offers. If instead you are looking for someone to help you with your wireframing needs, here's a list of freelancers who know how to use our products well.

How does Balsamiq teach me about UX?

We partnered with UX guru and author Theresa Neil to create, where you can learn the basics of user experience design with an easy process to follow, and pointers for where to learn more. If you are working with a client who doesn’t understand the value of wireframes, you can send them this little page.

We also have a UX content on our company news, where we talk about the user experience for our products, showing what we’re thinking and how we’re evolving.

To help you get inspired, we interview Balsamiq power-users in the Case Studies, and have published a free ebook called Balsamiq Success Stories. We also raffle free tickets to UX-related conferences to our community often. Last but not least, we provide examples of software we love, via the the "zenware" page.

We try to do our part to foster a vibrant UX community by sponsoring websites, conferences and events, providing a free integration with, and more. We also try to be very upfront about our position in the competitive wireframing / prototyping software tool space. We maintain a list of wireframing tools on twitter and wrote a helpful page to help you choose the right product for you.

Who’s behind Balsamiq?

We are trying to build a company we’d like to do business with ourselves. We aim to be a company that’s human, respectful, transparent, inclusive, socially and environmentally conscious, and a good citizen of the world and the Web.

We try to be approachable via a clear website, with lots of ways to contact us or get self-service help (like for lost License Keys or invoices).

We have been an example of transparency since the beginning, via our company news updates and numerous interviews and talks.

We try to be a fun company to deal with: we don’t take ourselves too seriously, we provide fun items in our swag stores, we even give you ideas for what to make for dinner!

We are a solid, independent little software company. We started in 2008 as a one-man-shop, and have been growing organically ever since. We have lots and lots of customers. We are both extremely profitable and fiscally conservative. We turn away external investors every week and have turned down serious, multi-million-dollar acquisition offers, because we believe it’s the right thing for us and for our community. We want to stick around and be here for you, simple as that.

We have clear EULAs & Terms of Service policies, lots of clear sales-related FAQs and are PCI compliant. We are friendly to the press, considered thought leaders in our field, and often copied by others, which we find flattering. We are well established in the UX software market, with big partners (Google, Atlassian) and with good relationships with big software resellers.

How is Balsamiq trying to be a good citizen?

First of all, we treat our own people VERY well. We always try to give each person their ideal job. We have few, clear and progressive company policies, and our jobs page tries to set the right expectations.

Hot to Get Balsamiq Wireframes for Free

We also do our best to treat our customers well. In fact, it’s something we explicitly compete on since day one. We offer clear and affordable pricing for our tools, as well as trial versions of all our products. We also have very generous "free Balsamiq" programs for classrooms, open source projects and do-gooders in general.

We always include the community in the design and testing of new features, and thank them for their help when those features are released (of course). We reply to every email or tweet, and try to never write to our customers unless it’s absolutely necessary (we hate spam and consider their Inbox sacred).

We try to be a good citizen in our competitive marketplace, never speaking ill of competitors, clones or software pirates. We also open source parts of our software, when we can.

Last but not least, we give back to our local communities with a very generous company donation policy. In short, we’re good people, and we care.

You can read more about how we like to be good citizens on the Balsamiq Mantras page.

Why "Balsamiq"?

Balsamic vinegar, the high-end, aged for 25+ year kind, has a lot in common with what we want our software to be: rich, smooth, pleasurable, expensive. OK our software is actually very affordable, but we still want it to feel like a treat! :)

Like a fine balsamic vinegar, our software can add flavor to something else (in our case wikis and bug trackers), requires craftsmanship and is made in Italy!

Question for you: what else should we do to help rid the world of bad software?

Got an idea for something else we could do? Let us know at, we can’t wait to hear it!

Hundreds of Thousands of Customers

Companies that care about usability use Balsamiq