Derek Gillette
Freelance Strategist, Copywriter
I’m a freelance senior copywriter and strategist with a history of completed projects for some of the largest companies in the world. Past clients include Delta Airlines, Cisco, HP, Google, The Trade Desk, Carnival Cruise, Flexport, YouTube, Facebook, Pepsi, and more.
I'm on a mission to write in an uncommon way for my clients — simple, persuasive, and exact. I call it plain writing.
How to use wireframes for content modeling
Modeling your written content visually before you start wireframing the page is a little-known practice that will make you better at writing for the web.

By Derek Gillette
Jun 4, 2021