Irwin Hau

Founder @ Chromatix

As a conversion design specialist, I focus on the fundamentals of user engagement—copy, layout and design—to help companies speed up the sales process and deliver an exceptional experience. 

I’m the director of Chromatix, a web design agency established in 2009, renowned for its focus on enhancing web conversion through design that embraces human behaviour and influence psychology.

I also founded ConversionCow, a MarTech SaaS tool that adds a customizable slide-out page to an existing website, displaying social proof and call-to-actions to quickly build trust and increase conversion rates.