Jessica Orellanes

User researcher @ Balsamiq

I’m the UX Researcher at Balsamiq, where I help transform messy product questions into clear direction.

I specialize in qualitative research that connects usability with user behavior, asking not just “can people use it?” but “does it truly work for them?” I pair that depth with quantitative methods to amplify impact.

With roots in digital communication and transformation across telecom, development banks, and consulting, my background gives me a broad lens for understanding UX. My focus is translating human stories into strategic insights and product improvements.