John Thomas Lang

Head of Product Marketing @ Coinflow

JT is the Head of Marketing at Coinflow and Founder of Purple Martin, a boutique agency helping startups and scaleups grow with purpose. A creative soul with a business mind, JT is a dynamic marketing leader and growth architect with a proven record of transforming ideas into momentum and results.

Across two $1B+ unicorns and multiple fintech successes, JT has built brands, aligned sales and marketing engines, and driven measurable impact — including $300M+ in venture capital raised, $165M+ in ARR, and over 150 partnerships launched. Known for bridging creativity with analytical rigor, JT specializes in go-to-market transformation, content strategy, and building teams that turn ambition into action.

Contributions

How to translate noisy market signals into product decisions PMs can use

Learn to separate signal from noise: a practical guide for PMs to turn user, competitor, and trend data into prioritized product decisions.

Arielle Johncox
By Arielle Johncox

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