Michelle Strom

Head of Product Marketing @ BrainPOP

I work in product marketing with mission-driven brands, helping keep their core purpose at the center of what they build — and making sure those products reach the right people.

My background in educational psychology shapes how I approach product work. I love that I get to think about how products serve people, not just what we sell to them. I am a firm believer that the best marketing doesn’t feel like marketing at all—it’s just helping the right solution find the right person.

I live on Long Island with my husband, two kids, and our dog. The hardest go-to-market plan I’ve tackled is getting my kids out of the house on time.

Contributions

How to translate noisy market signals into product decisions PMs can use

Learn to separate signal from noise: a practical guide for PMs to turn user, competitor, and trend data into prioritized product decisions.

Arielle Johncox
By Arielle Johncox

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