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How We Run Our Business

Advice, History, and Our Philosophy About Business Operations

Running a software company requires much more than writing software. In this section you'll find articles about the various disciplines we've learned to master over the years.

Business strategy

How we grow our company, slowly and organically.

We never took outside investments, and are focused on longevity, not growth.

Product management

How we create and deliver industry-leading products.

We prioritize bugs over features, and are big believers in the 'whole product' concept.


We consider most of what we do to be a marketing activity.

Every interaction is a chance to impress, or disappoint.

Customer service

From day one, we wanted to create the kind of company that we wanted to business with ourselves.

Providing exemplary customer service is a critical part of our business.