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Balsamiq Brand Assets

Do you want to write about or demo Balsamiq?

Thanks so much, your help is much appreciated! :) We have some assets below that may be helpful.

First of all, if you are a do-gooder, high school teacher, or plan to teach a UX Design class using Balsamiq, you may qualify for a free license. To find out if you qualify, read the terms for free licenses.


Please read and comply with the Balsamiq Mark Usage Guidelines.

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Balsamiq Company Logo
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For Print Use (CMYK)

Product & Company Description

Feel free to copy and paste the paragraphs below.

Balsamiq Wireframes ( is the industry-standard for rapid low-fidelity wireframing. It combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, modify, and get honest feedback on.

Wireframes look like sketches, so stakeholders don't get distracted by little details, and can focus on what's important instead.

Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.

Balsamiq Wireframes is available on the Web, on Desktop, and integrated with Google Drive, Confluence, and Jira.


The product page has a bunch of screenshot of sample wireframes you can use, created with Balsamiq.


We have a few videos that demonstrate our products on a YouTube playlist called Product Introductions.

Talking Points

Demo Talking Points: when talking about Balsamiq in front of a crowd, I would start by showing our short demo video, maybe with the volume turned off so that you can speak over it.

As for talking points, I would stress:

  • The app's speed, which approaches pen and paper. This is critical because the goal is to try many different things quickly. More expensive tools are also much more time-consuming, and when you spend time on something it's harder to throw it away and start over, which is often what's needed for creating the best possible user experience.
  • The low-fidelity look which encourages honest feedback: we call it "a look no-one is afraid to criticize". ;) Also mention you can switch skin for more polished presentations.
  • The fact that we update the application often based on customer feedback.
  • The fact that we're a small company made of down-to-earth, good people who truly care for our customers' success and who take pride in providing legendary customer service. We are also doing great financially and we're in it for the long haul, we won't sell out or go bust any time soon.
  • You could also show Wireframes to Go, our user-contributed collection of ready-to-use UI components and design patterns.

Once you fire up the application, I would show these features: hiding the UI Library and using Quick Add instead, showing how easy it is to add data to a Data Grid (including checkboxes, toggling the scrollbar with one click), our use of progressive disclosure when resizing a large selection (the size in pixels shows up only when you need it) or by typing "lorem" into a Paragraph of Text control. Then, to show that the tool is deeper than it looks, I would import an image (make sure you show the "Sketch it!" feature) and show the Icon Library. If you still have time, reusable Symbols are a great finisher.

A personal story is also always very powerful, so if Balsamiq saved you some time or helped you think through a UI recently, definitely talk about it! :)

Good luck with your demo, let us know how it went! :)