The Psychology of UI Design

by Paul Boag


In this video course usability expert Paul Boag will take you through everything you need to know about the way how people think affects their behavior with digital products.

It contains over 3 hours of material across 22 videos, split into sections on how users think, cognitive load, persuasive design, and encouraging action.

It is meant for UI novices and non-designers wanting to learn basic usability techniques as well as content strategists and marketers looking to optimize conversions. Feel free to start at the beginning and continue all the way through, or jump straight into a specific topic!

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This course is free with any Balsamiq Cloud user account.

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Video Preview: Avoiding Choice Paralysis