Take a second. Let it sink in.

The first impression might be disorienting. There are very few interface elements on the screen. Start exploring however, and you'll find out that Mockups is filled with powerful yet only-visible-when-you-need-them features.

Getting your ideas out should be effortless. We sweat the details so the app gets out of your way, instead of forcing you to learn it. You won't see many dialog windows interrupting your flow, and you won't have to twiddle with options all the time.

Our sweet spot: the ideation phase

Mockups Makes You Awesome

Mockups really shines during the early stages of designing a new interface.

Mockups is zenware, meaning that it will help you get "in the zone", and stay there. Our aim is for you to forget our software is there at all.

Mockups offers the same speed and rough feel as sketching with pencil, with the advantage of the digital medium: drag & drop to resize and rearrange elements, make changes without starting over, and your work is clear enough that you'll make sense of them later.

See what you can build with Mockups

Download the samples above, or find more on Mockups To Go, our community-contributed stencils site.

Designed for collaboration

Your whole team can come together around the right design using Mockups. It's so easy to learn, both clients and customers can use it (for free even), to describe their needs more clearly.

Mockups intentionally makes your wireframes scream both This is not final! and I just threw this together, eliciting honest feedback, which results in better wireframes, easier-to-use features, and happier users of your product. That's what it's all about.

We realize being the in-between tool is a hard balance to strike, but we think we're doing a pretty good job at it and we're committed to it. It's why we created Mockups in the first place.

Ready to try it out? Start a Free Trial Now

Start using with full-functionality right away. No credit card or payment needed to start your trial.

We also integrate with Google Drive and Atlassian Confluence and JIRA. Compare all versions here.

Getting Support

If you have any questions, try the F.A.Q.s, the Mockups Documentation, or the community forums. You can always shoot us an email and we'll get back to you within a few hours.

Learning Mockups

If you're just getting started, take a look at our documentation and tutorials and tips and tricks videos, they'll help you get the most out of our little tool.

Learning UX Design

We created UX Apprentice to introduce you to UX basics as you learn the craft of UX Design.

Smooth and short learning curve, from beginner to power-user

Sketchy Wireframes
Low-fidelity wireframes let you focus discussion on functionality.

Drag & Drop Simplicity
Create user interfaces with drag and drop components—anyone can use it.

Quick Add for Speed
Lets you build wireframes using your keyboard.

Re-usable Symbols
Create templates, masters, and re-usable component libraries.

UI Components & Icons
Lots of built-in user interface controls and icons, plus many community-generated symbols.

Click-Through Prototypes
Linking lets you generate click-through prototypes for demos & usability testing.


Export to PNG or PDF
Share or present mockups with embedded links using PDF export, or use a 3rd party tool to export to code.

Keyboard Shortcuts
Go really, really fast.

and many more...

Limited interactivity, on purpose!

We think that in most cases, wireframes + running code is much better than prototyping.

Think of using Mockups as you would pen and paper. Sure it's a medium with lots of limitations, but you can still get your point across with it. We consciously decided not to let users specify interactivity other than the ability to link wireframes together into a storyboard.

What a bad process looks like

Two reasons:

  1. we're not huge fans of building large prototypes. Too many times we've seen people spend a lot of time putting a fully interactive prototype together, then realizing that some features couldn't actually be built or noticing that the user experience wasn't so great once they implemented the prototype. The problem with prototypes is that they take time to build. When you spend time building something, you start getting attached to it, and changing it becomes painful.
    We believe it's much better to wireframe the key screens, implement them, see how they feel and go back to the wireframes to tweak them if needed. You won't be attached to the wireframes, and you'll have spent time learning about what works and what doesn't using the real codebase, and real users!
  2. Letting you specify behaviors and click-actions would inevitably turn Mockups into a much more complex tool, which is a terrible thing for us: if we want to continue to be the in-between tool, Mockups needs to be extremely quick to learn so that every stakeholder can have their say with an equal playing field.

There are lots of quick and easy ways to specify interaction in Mockups already. If you're curious to know more about where Mockups fits into the UX Design process, check out UX Apprentice.

We know that there are some scenarios where you may prefer to build complex, highly interactive prototypes. For those, try out Axure RP ($589) or Omnigraffle Pro ($199.99). You may notice that they have a steeper learning curve, are slower to use, cost a lot more than Mockups, and are backed by large companies. They have to be: the problem they're trying to solve is much much larger than ours.

Not sure if Balsamiq Mockups is the right tool for you? Here's a handy guide to help you choose.

What we think a good process looks like

Low in cost, high in quality, built with love

Because the problem we're trying to solve is so focused, our feature-set is naturally limited. Fewer features means fewer bugs, means less support burden, means less staff for us to support, means less cost for you.

Cost of features

We know that Mockups works best when everyone on your product team has a copy, so we want to keep it affordable even at volume prices (our $429, 5 user license is our best seller).

Being low-cost doesn't mean we're cheap. We put our heart and soul into making Mockups the best quality software we possibly can. We embrace rigorous software quality assurance practices; we test early and often, both manually and with code. We spend days on performance improvements, platform-specific bugs and tiny little things you'd only notice if they were broken. We release often — about once a month — to get those bug fixes in your hands as fast as possible. Then we follow up each release with fanatical customer support.

We take pride in our software's quality and customer support. It's something we like to compete on. Obviously no software is without bugs, and we have our share. Our difference is that we make it really easy for you to submit your feedback, we treat your bug reports seriously, consider your feature requests with an open mind, and do our best to work with you to solve your problems in a timely manner.

We've learned that building a product is a lot like cooking a stir-fry: you have to add the different ingredients in the right order and at the right time, or the dish won't come out right.

So if we don't add your favorite feature right away, don't be discouraged, it simply means that it's not the right time for the product or that we're not ready as a company for it. But do not fear, if we tell you that we've added something to our TODO list, it means we're serious about building it.

Ready to try it out? Start a Free Trial Now

Start using with full-functionality right away. No credit card or payment needed to start your trial.

We also integrate with Google Drive and Atlassian Confluence and JIRA. Compare all versions here.

Praise for Balsamiq Mockups

Below are some customer quotes about Mockups. There are hundreds more. Try searching balsamiq love on Twitter, or check out the unfiltered list of all the mentions of Balsamiq on the Internet that we know of on this Pinboard list or search for Balsamiq on Twitter and see for yourself.

My absolute, hands-down over-the-top new favorite mockup tool is www.balsamiq.com. I have a man-crush on whoever built it. So freaking good.
Jeremy Toeman, President & Founder, Dijit Media

We have been looking at rapid conceptual prototyping tools for a while, and I think that you have really managed to hit a sweet spot with your approach. Very impressive.
— Andrew Rabin, CTO, CECity.com, Inc.

Mockups takes the product design process from hours to minutes... I just mocked up a new interface in about four minutes using the AIR version. So amazing!
— Michael Fitzpatrick, CEO & Co-Founder, ConnectSolutions

Mockups is bitchin'. Pure and simple. It's rare to find a tool that both devs and non-devs enjoy using, and use productively together. Huge fan!
—Jay Simons, VP of Marketing, Atlassian

Author Bob Walsh interviewed 9 Balsamiq users who tell their success stories using Mockups.

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