💡 Top of mind
17 button design best practices to make users actually click

Team favorites
The articles we keep coming back to—and think you might, too.
What is a wireframe? A guide for non-designers
A guide for non-designers who want to learn the basics of wireframing—perfect for anyone looking to bring their digital projects to life.

How to create mobile app wireframes (in just 8 steps)
Learn how to wireframe a mobile app in 8 clear steps. Plan faster, design smarter, and build apps that users love—with no design experience required.

Wireflows: A beginner’s guide to clearer UI design
Learn what a wireflow is, how it compares to wireframes and user flow diagrams, and see real-life examples on creating user flows that actually make sense.

Wireframing 101
-
How to start a wireframe project in 6 steps
New to the UX world and wireframing? Learn how to start a wireframe by mapping ideas with low-fidelity tools—keeping the focus on usability, flow, and collaboration.
By Leon BarnardMay 27, 2025 -
How to present wireframes to stakeholders: A step-by-step guide
Once you’re done with your wireframes, you’ll need to present them to get someone’s approval. Learn 3 effective strategies to get buy-in and move forward.
By Leon BarnardMay 20, 2025 -
How to use wireframe annotations (even if you're not a designer)
Wireframe annotations make designs look clear and collaboration feel smooth. Learn what they are and why you don’t need designer-level skills to use them.
By Julia DeBariMay 9, 2025 -
What is a wireframe? A guide for non-designers
A guide for non-designers who want to learn the basics of wireframing—perfect for anyone looking to bring their digital projects to life.
By Peldi GuilizzoniMay 8, 2025 -
How to create mobile app wireframes (in just 8 steps)
Learn how to wireframe a mobile app in 8 clear steps. Plan faster, design smarter, and build apps that users love—with no design experience required.
By Nick BabichApr 22, 2025 -
Should PMs wireframe? - The ultimate guide
We believe Product Managers can and should wireframe! All you need are some ground rules for doing it, and good communication with your teammates. Here's how.
By Peldi GuilizzoniSep 15, 2022 -
Wireframing tips every design agency should know
Wireframing for clients is different than design done in-house. Follow these 7 tips to avoid friction and ensure a smooth development process for the team.
By Irwin HauJul 21, 2022 -
The wireframes contract
A set of simple ground rules for product designers and other stakeholders in software projects, for a long-lasting, smooth, and effective collaboration.
By Peldi GuilizzoniJul 21, 2022
Want to see what's new in Balsamiq?
We're always making Balsamiq better for real product work. See what we've shipped lately.
Design for non-designers
-
17 button design best practices to make users actually click
Discover how to design buttons that look clickable, feel intuitive, and encourage action. Get smart about structure, copy, and flow.
By Billy CarlsonApr 22, 2025 -
When to use buttons and links (+ good & bad examples)
Learn the key differences between buttons and links, when to use each, and how thoughtful design choices can improve your user experience.
By Julia DeBariApr 17, 2025 -
Wireframing for everyone, the book, is here!
We wrote a book to help everyone participate in the design process! It’s about better ways to make wireframes and use them with your team. Order your copy now.
By Leon BarnardMay 25, 2023 -
Use wireframes to develop your designer’s eye
Even if you don’t call yourself a designer, there are some easy tips and techniques to help you see a digital product and its usability like a designer.
By Billy CarlsonOct 24, 2022 -
Designing effective data tables
Big data can cause big problems for clean, usable interface designs. Here are some easy-to-understand tips to ensure that your data applications are easy to use.
By Billy CarlsonOct 13, 2020 -
SaaS website design: Lessons from real users
Learn what SaaS UX design strategies work and why, from real users. Improve your site, convey your message and help more people with your product.
By Christopher SilvestriJul 1, 2020 -
Best practices for designing e-commerce sites
Tips to improve the shopping experience on your e-commerce site and present top-notch product listing pages, product detail pages, and cart designs to your visitors.
By Billy CarlsonOct 23, 2019 -
Four simple rules for effective website forms
Follow these 4 simple, basic principles of form design to see higher completion rates, fewer errors, and a better experience on your website’s forms.
By Billy CarlsonSep 4, 2019
Balsamiq Academy: Learn it. Sketch it. Ship it.
From first clicks to finished wireframes, we've got you covered with bite-sized courses and expert guidance.
Product thinking
-
Wireflows: A beginner’s guide to clearer UI design
Learn what a wireflow is, how it compares to wireframes and user flow diagrams, and see real-life examples on creating user flows that actually make sense.
By Mike AngelesMay 5, 2025 -
Accelerate your B2B software spec and wireframing process
A software specification answers the what, why, and how. Here are 7 proven tips to create better specs and wireframes before moving to implementation.
By Diarmuid GlynnNov 7, 2022 -
How to periodically prune your software
Digital products go through cycles of expansion and simplification. Today we focus on the “adult life” phase, which is where Balsamiq Wireframes is right now.
By Peldi GuilizzoniOct 5, 2022 -
Common website mistakes and how to fix them
Learn how to improve your website’s user experience! For each mistake you’ll learn what usually happens and why, what it looks like, and what to do about it.
By Leon BarnardAug 29, 2022 -
How to help people avoid and recover from errors in your UI design
Error management: help people avoid errors in the first place, see the error, and understand what's happened — and add instructions on how to recover from it.
By Donna SpencerJun 10, 2022 -
User research in the real messy world
Rigorous user research isn’t always possible. This talk for Smashing Meets explains how we adapted the theory to make it work in our particular world.
By Peldi GuilizzoniMay 24, 2022 -
Doing user research and developments in remote teams
User Research and Development are team sports. We go over the organization and processes our remote-first teams have in place to build Balsamiq Wireframes.
By Peldi GuilizzoniDec 17, 2021 -
How to design a sign-up flow: Balsamiq Cloud case study
Designing a Sign-Up flow for a web app is much harder than you’d think. It requires a balance between usability and security, with a sprinkle of marketing on top.
By Peldi GuilizzoniSep 14, 2021
Build your first wireframe in Balsamiq
Tools
-
6 Miro alternatives for wireframing and visual collaboration
Miro too cluttered? Not meeting your team’s needs anymore? Discover 6 Miro alternatives built for faster decision-making, lean teams, and focused product work.
By Arielle JohncoxJun 5, 2025 -
5 Figma alternatives for wireframing & UI design (2025 Guide)
Figma too complex or pricey? Explore 5 Figma alternatives for early-stage design, wireframing, and faster workflows.
By Arielle JohncoxMay 22, 2025 -
User interface platform guidelines
Documentation on designing applications for specific platforms, including Apple Mac OS and Android, and recommendations and principles for user interface design.
By Mike AngelesSep 29, 2019 -
Design pattern libraries and UI galleries
Examples of how interfaces are used to solve specific kinds of design problems. In case you need best practices or inspiration while working on your wireframes.
By Mike AngelesApr 14, 2018 -
Balsamiq Wireframes for Confluence and Jira Server
We’re starting to ship updated versions of all of our products that include our new, web-native Balsamiq Wireframes editor!
By Peldi GuilizzoniSep 11, 2017 -
Zenware: software that helps you get, and stay, focused
Zenware means zen software. Here is a short list of tools that help you get focused, achieve the ultra-productive cognitive state known as flow, and stay there.
By Peldi GuilizzoniAug 3, 2017
Life at Balsamiq
-
Balsamiq's next chapter: A fresh new look for a well-loved tool
Launching a new brand, a new website, and a new UI for our wireframing tool! A design update that doesn’t change our focus: speed and clarity for product teams.
By Arielle JohncoxFeb 26, 2025 -
Looking back at Balsamiq's 2024
In 2024 we pruned to grow, we focused on clarity, and we adapted to embrace data analysis. Read about all the improvements and new features, too!
By Arielle JohncoxFeb 4, 2025 -
Where in the world is Balsamiq?
We have people in the USA (in California and Illinois), and Europe. This allows us to provide top-notch customer support and gives us a diverse and global culture.
By Arielle JohncoxMar 5, 2024 -
Looking back at Balsamiq’s 2023
A detailed recap of what we did in 2023 and a peek into our plans for 2024.
By Arielle JohncoxFeb 9, 2024 -
Wireframing for everyone, the book, is here!
We wrote a book to help everyone participate in the design process! It’s about better ways to make wireframes and use them with your team. Order your copy now.
By Leon BarnardMay 25, 2023 -
Looking back at Balsamiq’s 2022
We've changed a lot in the last year! Here's our traditional recap of what we did in 2022 and our plans for 2023.
By Arielle JohncoxMar 20, 2023 -
Welcome Jonathan Race, business manager, and Arielle Kimbarovsky, head of marketing
The Balsamiq team is growing! Join us in welcoming two new team members, JR and Arielle, in new roles.
By Arielle JohncoxDec 21, 2022 -
How Balsamiq outsources content projects
Even if you tend to do marketing projects internally, sometimes you could consider hiring outside contractors. This is how we do it - and some lessons learned.
By Francesca FabbriApr 15, 2022