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UX Quotes Library

A collection of our favorite quotes about Wireframing, UX, and Design. Submit a quote!

Wallowing in that state of not knowing is not easy, but it’s necessary.

David Kelley

To find ideas, find problems. To find problems, talk to people.

Julie Zhou

What works good is better than what looks good because what works good lasts.

Ray Eames

The best way to have a good idea is to have lots of ideas.

Linus Pauling

Precisely measure the results that are important to you. Stay blind to the metrics that don't matter.

Seth Godin

Perfect is the enemy of good.


The simplest way to achieve simplicity is through thoughtful reduction.

John Maeda

The best designers and the best programmers are the ones that can determine what just doesn’t matter. That’s where the real gains are made.

Jason Fried

When you build an app always look out for the non-essential features. Make sure they don’t make it into your v1.0.

Jason Fried

Even early on, don’t forget to involve the people that’ll actually be building the thing you’re designing.

Jenny Wen

In order for error messages to be effective, people need to see them, understand them, and be able to act upon them easily.

Rachel Krause

Create login forms that are simple, linkable, predictable, and play nicely with password managers.

Brad Frost

Great design revolves around context and value.


People should be able to quickly scan the navigation and understand which links are primary, secondary, and tertiary navigation items.

Vamsi Batchu

A common trap for designers is to only focus on creating designs that represent the perfect state of a user interface.

Shane Doyle

Remind users what they’re getting out of filling out all these input fields. Tell them why it’s worth it.

Amelia Warren

The usability gap is that you have the feature; but people can't use it.

Jakob Nielsen

A good product designer needs to start every task by first understanding why it’s important for the business.

Ariel Verber

Thinking about what the buttons do makes it easier to decide where to put them.

Adam Silver

To find the obvious, get close to the problem.

Susanna Zaraysky

Dropdowns are like the Swiss Army Knife of input fields. But with its versatility also comes usability problems.

Josh Wayne

Facilitating collaboration between Development and UX Design is one of the best things companies can do to get optimal results.

Rudy Mutter

While not a sexy web design topic, the styling and content of a footer can actually go a long way in helping the user access pertinent information.

Rebecca Hugo

Annotations can save time by proactively answering potential questions about your design.

Grace Noh

Being intentional about our designs means knowing that our job is to solve user needs, not to keep developers busy.

Caio Braga

Seek feedback throughout the product cycle — from initial ideation all the way to the 'final' shipped design and beyond.

Dan Shilov

User Journey Maps are a great tool to identify pain points and unmet user needs.

Stephanie Walter

While friction can be seen as a road-block in some journeys, for others it provides a change of pace that is needed.

Chelsea Thrupp

A design isn’t the product or website itself — it’s a way to communicate a user experience to those who will build it.

Dave Feldman

We need to make conscious decisions about what information needs to be visible and what can be a click or a scroll away.

Steven Hoober

We are not our users. We are even less our expert users.

Morgane Peng

When a client asks you to design a landing page to 'educate users' or to 'make them sign up to' you absolutely need to start asking questions.

H Locke

One of the best ways to ensure a design is well-reasoned is to be 'forced' to describe it verbally or by flowing out the logic.

Heidi Adkisson

The priorities should guide the pixels and not the other way around.

Robin Rendle

It’s important not to confuse goals with tasks. For instance, a user’s goal isn’t to fill in a form.

Maria Rosala

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Jakob Nielsen

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality

Walt Disney

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity

Charles Mingus

Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.

Bob Baxley

When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.

Joseph A. Michelli

Information architecture helps make sure that business needs and user needs are met, leaving everyone happy, and isn’t that really what it’s all about?

Jeff Lash

Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away

Antoine de Saint-Exupery

Give users what they actually want, not what they say they want. And whatever you do, don’t give them new features just because your competitors have them!

Kathy Sierra

Confusion and clutter are the failure of design, not the attributes of information.

Edward R. Tufte

If we want users to like our software, we should design it to behave like a likeable person.

Alan Cooper

Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.

David Armano

In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.

Luke Wroblewski

Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.

Donna Spencer

Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.

Kim Goodwin

Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.

Christian Saylor

Doing what's necessary to move the product forward and get consensus before building is what we see wireframes being useful for.

Balsamiq Wireframing Academy

Wireframing allows you to get all of your thoughts out of your head and onto the screen quickly and cheaply.

Balsamiq Wireframing Academy

Wireframes are great because they will get you 80% of the information that you need to communicate with 20% of the effort of a more pixel-perfect tool.

Balsamiq Wireframing Academy

Work in the lowest fidelity possible at first.

Balsamiq Wireframing Academy

All in all, a wireframe is just a skeleton of the visual design. It maps where interface elements should live and how users should experience them.

Balsamiq Wireframing Academy

Designers need customer empathy to create the best user experiences they possibly can.

Balsamiq Wireframing Academy

In most cases, your best bet for settling design disputes is to get the design(s) in question in front of customers.

Balsamiq Wireframing Academy

Let users focus on the task at hand. You can have more actions on the page, but make sure there is only one primary.

Balsamiq Wireframing Academy

Designing for action is a critical part of creating user interfaces and websites. It's how you help users take the steps to accomplish their goals.

Balsamiq Wireframing Academy

Understanding how and where your users will focus their attention will allow you to design more effective and easy-to-use products.

Balsamiq Wireframing Academy

Master visual hierarchy to make your UI more effective and easy to read.

Balsamiq Wireframing Academy

Feedback can be hard to take, but practicing it often and early is part of the process to get your team’s best work out the door.

Balsamiq Wireframing Academy

Always keep in mind that your users are busy and that you have the power to make their life and work easier.

Balsamiq Wireframing Academy

Wireframes can be an ideal tool for validating design solutions early in the product design process.

Balsamiq Wireframing Academy

Observing real people trying your product using wireframes is an effective and cost-saving step in validating design ideas.

Balsamiq Wireframing Academy

Effective wireframes facilitate discussion, promote alignment, and supply instructions for developers.

Balsamiq Wireframing Academy

Don't start designing until you're sure you know who you're designing for, what they care about, and how the existing system works.

Balsamiq Wireframing Academy

Ensure that what you design addresses a problem real users face and care about. People want solutions, not products.

Balsamiq Wireframing Academy

Focusing on the user keeps you focused on solving the right problem.

Balsamiq Wireframing Academy

Wireframes are great for divergent exploration. Go broad. Real creative exploration requires leaps.

Balsamiq Wireframing Academy

Design is a team sport. Listening and feeding off each other’s ideas will result in more thought-through solutions to the user’s problem.

Balsamiq Wireframing Academy

Use wireframes to turn the problem or solution into something visual that everyone can refer to, discuss, and build on.

Balsamiq Wireframing Academy

The goal of any good artifact is a shared understanding of either the problem or a possible solution.

Balsamiq Wireframing Academy

Good data design lets you scan, decide and act efficiently.

Balsamiq Wireframing Academy

Don’t forget to ask for feedback. No matter how much work you put into your design, you likely aren't the one using it.

Balsamiq Wireframing Academy

Longer pages are totally acceptable to users. They really don’t notice page length unless the design is cluttered and unruly.

Balsamiq Wireframing Academy

The more information you ask for on a form, the less likely they are to be completed.

Balsamiq Wireframing Academy

Two column forms are more difficult to scan and track as you fill them out.

Balsamiq Wireframing Academy

When you run into a roadblock or don't like what you've created, simply jump to a new wireframe and try another idea.

Balsamiq Wireframing Academy

When you spend extra time on visual aspects of your design, you forget about the purpose of wireframing — to communicate and validate ideas.

Balsamiq Wireframing Academy

If you are new to design, copying the interface of existing apps can help.

Balsamiq Wireframing Academy

Incorporating another person's idea will give them an investment in the design and turn them into an advocate for it.

Balsamiq Wireframing Academy

If you expect that people might not like some part of your design, have some alternates ready to show.

Balsamiq Wireframing Academy

The goal of annotations is to make the understanding of how and why something should work as clear as possible.

Balsamiq Wireframing Academy

If you get stuck, try limiting yourself to 5 minutes per wireframe. After 5 minutes, create a new one and try to come up with a totally different idea.

Balsamiq Wireframing Academy

Wireframing your product’s key screens should be the first pass of your interface design, making the highest priority screens the most visible.

Balsamiq Wireframing Academy

As you make polished wireframes, the slope becomes slippery as visual design decisions creep in.

Balsamiq Wireframing Academy

Having a design system to reference can allow you to jump straight from wireframes to code without leaving the final vision undefined.

Balsamiq Wireframing Academy

Focusing on creating only good ideas may restrict you; instead, try to create as many bad ideas as possible.

Balsamiq Wireframing Academy

The more you know about what will go into the site, the better you can plan the design to fit the content.

Balsamiq Wireframing Academy

Start with the middle screen size when designing mobile apps.

Balsamiq Wireframing Academy

Design should never say, ‘Look at me.’ It should always say, ‘Look at this.'

David Craib

Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.

Astrida Valigorsky

Scientists try to identify the components of existing structures, designers try to shape the components of new structures.

Christopher Alexander

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.

Jared Spool

Like the perfect score to a film, a good user experience is unobtrusive and transparent to the consumer because ‘it just works.'

Jeffrey Olson

Good web design is about the character of the content, not the character of the designer.

Jeffrey Zeldman

The behavior you’re seeing is the behavior you’ve designed for (whether intentional or not).

Joshua Porter

The worst misstep one can make in design is to solve the wrong problem.

John Carroll

Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?

Joshua Porter

Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.

Konstantin Grcic

Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.

Leisa Reichelt

It’s good to make people happy, but it’s better to help people make themselves happy. Design for strength.

Loren Baxter

The most innovative designers consciously reject the standard option box and cultivate an appetite for 'thinking wrong.'

Marty Neumeier

Something is elegant if it is two things at once: unusually simple and surprisingly powerful.

Matthew E. May

For a human being the product is not an end in itself but the gateway to a plethora of experiences.

Nokia Design Manifesto

Design has a social function and its true purpose is to improve people’s lives.

Nokia Design Manifesto

Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.

Peter Morville

You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.

Robert Brunner

Writing is designing with words. Designing is writing without them.

Robert Hoekman Jr.

Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.

Robin Good

Good design is about effective communication, not decoration at the expense of legibility.

Vitaly Friedman